Plumbing News Roundup July 2020

The plumbing industry is constantly evolving. New insights, techniques, businesses and more influence the way that the industry exists. In order to continually stay relevant, competitive and at the top of your game, you need to keep up-to-date with plumbing trends. That’s why we’re sharing this month’s plumbing news roundup.

How to Effectively Use Facebook Advertising to Gain Customers

Plumbing is becoming more and more competitive, so how do you make sure your business is the one that is being called when an issue arises? How do you keep your name top-of-mind for homeowners? 

This post explains that while social media—especially Facebook—has some quirks, it is extremely useful for advertising your business. South Carolina All Clear Plumbing managing partner Anja Smith explains:

“The site is no longer full of college kids with limited money and interest. Instead, Facebook has an engaged user base that spans a huge range of ages. You are just as likely to find my retired mother-in-law scrolling away as you are my youngest cousin.”

Learn her tips and tricks when it comes to Facebook Advertising in her Plumber Magazine article here. 

The Franchise Factor During COVID-19

It’s no secret that COVID-19 continues to affect the plumbing industry and those who work within it. However, what does it mean for those with plumbing franchises? 

In this post, several plumbing franchises throughout the country talk about their experience with the pandemic, steps they’ve taken to ensure the safety of their employees and how they have educated their businesses on PPP loans. 

Learn more about all of the above at the post here. 

Adapting Your Business for the New Normal

Speaking of COVID-19, this story focuses on the ways that your plumbing business needs to adapt in order to survive the “new normal” that is the result of the pandemic. COLE Publishing recently presented a series of virtual training sessions based on COVID-19, and this article outlines a few of the tips they presented, including staying positive.

“‘Don’t let people worry you to a place of paralysis. Don’t be paralyzed by your fears; be motivated instead,’ says Russ Duker, senior vice president of Zip Solutions. ‘That is the single biggest thing you can do for your business as a leader. You have to think positive.’”

To learn more about the sessions and what they entailed, visit the article here. 

Contact Super Terry

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